Rodney Lucas

Hailing from the South Side of Chicago, Rodney Lucas is an Emmy nominated visionary filmmaker whose raw, street-level storytelling makes him one of the most compelling voices in contemporary filmmaking. Now based in Brooklyn, his work bridges documentary and commercial filmmaking, crafting emotionally charged narratives that bring real stories to the forefront of today's zeitgeist. Whether directing for Nike, Adidas, the NFL, or Amazon, Rodney approaches each frame with unfiltered honesty—trading artifice for genuine, hard-earned connections with his subjects.

His latest documentary, Black Hercules, an intimate exploration of Black bodybuilding, was officially selected for the 2024 Tribeca Film Festival. Meanwhile, his Netflix directorial debut, Untold: The Murder of Air McNair, unpacks the meteoric rise and tragic end of an NFL legend. His work has earned a Tribeca X Award, a Webby, 13 Telly Awards, 3 AdStar Awards, and a Cannes Lions shortlist recognition. As the founder of Southside Films, Rodney remains dedicated to amplifying underrepresented voices—driven by the belief that storytelling is a cultural force… built to last

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IG: @rodneyluthaking

Website: southsidefilms.tv

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