Raised in a family of practicing Buddhists, Duncan Winecoff’s upbringing bridged contrasting worlds: the serene landscapes of Nova Scotia, the vibrant energy of New York City, and the charm of Ojai, California. He began his filmmaking journey through music videos and fashion films, captivated by the medium’s ability to leave a lasting impact. Naturally, he transitioned into commercial and narrative filmmaking, inspired by raw, evocative moments from his own life. Duncan believes that the craft of filmmaking is, at its core, a science of empathy. This belief shines through in his work, a harmonious blend of lyricism and fully realized performances.
His work exudes a sense of naturalism, often featuring non-actors and the nuanced aspects of their day to day life. Duncan has helmed campaigns for brands like Porsche, BMW, Canon, Oura, Sephora, New Balance, Mcdonalds and more.
IG: @duncanwinecoff
Website: duncanwinecoff.com